Welcome to our website www.pcma.de. Thank you for your interest in our agency. The protection of personal data is highly important to us. We kindly ask you to note the following information:
Responsible for the data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:
professional congress & marketing agency
Fon: +49 (0)30 - 76 76 84-0
Fax: +49 (0)30 - 76 76 84-29
Managing Director: Bernd Wiedemann
Court of record: Amtsgericht Berlin-Charlottenburg
Registration no.: HRB 40669
VAT ID no.: DE 136 768 660
Corresponding to the requirements of data protection, all employees are obliged by us in accordance with §5 Federal Data Protection Act (BDSG) to safeguard data secrecy. Additionally we stringently ensure that the IT systems and applications we use always comply with the current data protection requirements.
Collecting general information
When you use our website for informative purposes, we only collect data which your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that are technically necessary to allow us to display our website to you:
- the visited website
- date and time of access
- transferred amount of data in bytes
- source / reference from which you came to our site
- browser used
- operating system used
- used IP address (if necessary in anonymous form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to retrospectively check the server logfiles if we have definite indications of an illegal use.
When contacting us (for example by e-mail), personal data will be collected. These data are stored and used solely for the purpose of answering your request or for contacting you and the technical administration associated with this process. The legal basis for the processing of your data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR.
If the aim of your contact is to conclude a contract, your data are stored and used for the purpose of answering your request or for – also later -contacting you and the technical administration associated with this process. The legal basis for the processing of your data is our legitimate interest in answering your request and exchanging information about our or your services in accordance with Art. 6 para. 1 lit. f GDPR. In addition, in this case, the legal basis for the processing temporarily is Art. 6 para. 1 lit. b GDPR.
Duration of storage
We comply with the principles of data avoidance and data economy. Therefore, thus we only store your personal data as long as necessary to achieve the purposes or as provided by the various storage periods provided for by law. After discontinuation of the respective purpose or expiration of these deadlines, the corresponding data will routinely and in accordance with the statutory provisions be blocked or deleted.
Your right to information, amendment, blockage, deletion and objection
You have at all times the right to obtain information from us regarding your data stored with us. Additionally you have the right to amendment, blockage or, except the mandatory storage necessary for business purposes disapprove with this, deletion of your personal data. For this purpose kindly contact our data protection officer. You will find the contact information at the end of this page.
To enable us to consider a blockage of data at all times, it is necessary to keep the data available for supervisory purposes in a blockage file. You can also demand the deletion of the data, as far as no legal obligation to store the data exist. Provided that such an obligation exist, we will block your data by request.
You can make changes to a consent or cancel it with effect for the future through a corresponding message to us.
The right to file an obligation with the controlling authority
In accordance with Art. 77 GDPR you have the right to file an obligation with the controlling authority, if you take the view, that your data is not being processed in a legal manner.
In order to make visits to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values to varying degrees. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 (1) letter b GDPR either for the execution of the contract or in accordance with Art. 6 (1) letter f GDPR in order to safeguard our legitimate interest in the website's best possible functionality and a customer-friendly and effective design of the visit to the site.
We may work with advertising partners to help us make our website more interesting for you. To this end, cookies from partner companies (third-party cookies) will also be stored on your hard disk in this case when you visit our website. When we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the extent of the information collected in each case in the following paragraphs.
Please note that you can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance, or exclude the acceptance of cookies in certain cases or in general. Each browser is different in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find such information for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Please note that the functionality of our website may be restricted if cookies are not accepted.
Google (Universal) Analytics
This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files which are saved on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.
This website exclusively uses Google Analytics with the extension "_anonymizeIp()", which ensures anonymisation of the IP address by shortening it and thus prevents it from being directly linked to a particular individual. Due to this extension, your IP address will first be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out in accordance with Art. 6 (1) letter f GDPR on the basis of our legitimate interest in a statistical analysis of user behaviour for purposes of optimisation and marketing. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and Internet use. The IP address transmitted by your browser in connection with Google Analytics will not be combined with other Google data.
The present website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data".
More information on how Google Analytics handles user data can be found in Google's privacy statement: https://support.google.com/analytics/answer/6004245?hl=
Use of Google-AdWords
This website has integrated Google AdWords. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google's search results only then will be displayed, when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.
The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google and an insertion of third-party advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g, the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our website generated sales, that is, executed or canceled a sale of goods.
The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used in order to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet browser or other software programs.
The data subject has a possibility of objecting to the interest based advertisement of Google. Therefore, the data subject must access from each of the browsers in use the link www.google.de/settings/ads and set the desired settings.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.
Use of Google Remarketing
This website has integrated Google Remarketing services. Google Remarketing is a feature of Google AdWords, which allows an enterprise to display advertising to Internet users who have previously resided on the enterprise's Internet site. The integration of Google Remarketing therefore allows an enterprise to create user-based advertising and thus shows relevant advertisements to interested Internet users.
The operating company of the Google Remarketing services is the Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us to display ads on the Google network or on other websites, which are based on individual needs and matched to the interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google enables a recognition of the visitor of our website if he calls up consecutive web pages, which are also a member of the Google advertising network. With each call-up to an Internet site on which the service has been integrated by Google Remarketing, the web browser of the data subject identifies automatically with Google. During the course of this technical procedure, Google receives personal information, such as the IP address or the surfing behaviour of the user, which Google uses, inter alia, for the insertion of interest relevant advertising.
The cookie is used to store personal information, e.g. the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google may be deleted at any time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to the interest-based advertising by Google. For this purpose, the data subject must call up the link to www.google.de/settings/ads and make the desired settings on each Internet browser used by the data subject.
Further information and the actual data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.
Use of Adobe Typekit:
We use Adobe Typekit for the visual configuration of our website. Typekit is a service of Adobe Systems Software Ireland Ltd. which allows us access to a font library. When integrating the used fonts your browser has to set up a connection to a server from Adobe in the USA and download these fonts that are necessary for our website. Thus Adobe receives the information that our website was accessed from your IP adress. You will find further information concerning Adobe Typekit in the data protection directions of Adobe, which you can access here: www.adobe.com/privacy/typekit.html.
Use of Google Maps
This website uses Google Maps API, to visually display geografic information. When using Google Maps, Google will collect, process and use the data concerning the usage of the maps function from the visitor. You can find further information concerning the data processing of Google here: https://policies.google.com/privacy?hl=de There you can also change your personal data protection settings in the data protection center.
You can find detailed directions on how to administer your personal data in connection with Google products here:http://www.dataliberation.org/.
Use of YouTube videos
This website uses the YouTube embedding function for the display and playing of videos of the provider "YouTube", which belongs to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this, the extended data protection mode is applied, which, according to the provider, only starts to store user data when the video(s) is/are played. When the playback of embedded YouTube videos is started, the provider uses "YouTube" cookies to collect data on user behaviour. According to "YouTube", these serve among other things to collect video statistics, improve user-friendliness and prevent unlawful actions. When you are logged in to Google, your data will be directly mapped to your account when you click on a video. If you want to avoid this mapping to your profile on YouTube, you need to log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such evaluation is carried out in particular pursuant to Art. 6 (1) letter f GDPR on the basis of Google's legitimate interests in the insertion of personalised advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles; to do so, you need to contact YouTube. Regardless of whether the embedded videos are played back, every time this website is accessed a connection to the Google network "DoubleClick" is established, which could trigger further data processing operations without our influence. Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees adherence to the data protection standards applicable in the EU.
You will find further information on YouTube's data protection in the provider's privacy statement under: https://policies.google.com/privacy.
We have embedded social media buttons on our website from the following companies:
Facebook Inc. (1601 S. California Ave - Palo Alto - CA 94304 - USA)
Twitter Inc. (795 Folsom St. - Suite 600 - San Francisco - CA 94107 - USA)
Google Plus/Google Inc. (1600 Amphitheatre Parkway - Mountain View - CA 94043 - USA)
Pinterest Europe Ltd. (Palmerston House - 2nd Floor - Fenian Street - Dublin 2 – Ireland)
XING AG (Gänsemarkt 43 - 20354 Hamburg - Deutschland)
To ensure that you receive the best possible information, you will find links on our website that direct you to third party websites. Where this is not clearly discernible, we will indicate that this is an external link. We do not have any influence on the content and design of these providers' websites. Therefore, the contents of this privacy statement do not apply to these pages. You can find information on the respective data protection policies on the relevant websites.
Changes in our data protection directions
We reserve the right to occasionally update this privacy statement to ensure that it always meets the current legal requirements or to reflect changes to our services in the privacy statement, e.g. when new services are introduced. The new privacy statement will then apply for your next visit.
Further information and contact
If you have any other questions about data protection in relation to our website, please contact our Data Protection Officer. The contact details can be found below. You can ask here about what personal data of yours is stored by us. You can also, at any time, send (by letter or email) any requests for information as well as any deletion or correction requests relating to your personal data to the following address:
Data Protection Officer
Crellestr. 21, 10827 Berlin, Germany